It’s Complicated: The First Chapter

Johanne Schwensen & Jakob Lusenky, the founders of It's Complicated.

It’s Complicated is a platform making the search for a therapist easier. Launched in its beta form in 2019, the directory now covers an ever expanding list of practitioners speaking 80 different languages and practicing a range of over 100 specialties.

Research shows that the therapeutic alliance between a counsellor and client is one of the most important factors for successful therapy. It’s Complicated therefore offers a sophisticated search and filter system to find the therapist that fits a person’s specific situation. In addition to this, the platform offers personalised matching from experts to oversee that the right fit takes place. Each match is elevated by a powerful algorithm that helps the right clients find their way to you.

A good therapy match won’t only benefit those seeking help, but also the practitioners doing the therapy. A therapy process is more stable and fulfilling for both parties if the fundament of a good rapport is in place. And besides helping practitioners get clients that will actually benefit from what they offer, It’s Complicated also assists freelancing counsellors in running their practice with ease on all of its channels – so they just need to focus on their therapy work.

For practitioners of all schools of therapy, It’s Complicated therapy offers not only client referrals and an easy-to-build, customised profile, but also a smart booking system with mobile reminders, encrypted messaging and a statistics board to keep track of one’s performance.

This is only the beginning, and many more features are expected to be incorporated within the next months. But for now, we want to thank everyone who has showed interest and engaged themselves in the project. Without you, It’s Complicated would be nothing. So, from the It’s Complicated team with all our hearts: Thank you!

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Founded by therapists, for therapists, It’s Complicated has been building an international community for private practitioners since 2019