Johanne is a Danish psychologist trained in behavioral methods and the co-founder of It's Complicated. She completed her education as a psychologist at the University of Copenhagen in 2013, with a master's degree and experience within the fields of narrative therapy, cognitive-behavioral therapy and acceptance and commitment therapy (ACT).
Last Updated on September 19, 2023 by Jade Lin
Now that you have completed your profile, it’s time to proactively promote your practice and maximize your visibility. Here are some tips on how to effectively spread awareness about your services and attract potential clients.
Let Your Community and Network Know
One of the first steps in promoting your therapy practice on It’s Complicated is to leverage your networks. Here are some strategies to consider:
a) Online Presence: Share your It’s Complicated profile on professional platforms like LinkedIn, and ensure you select It’s Complicated as your workplace. Additionally, utilize social media platforms such as Facebook, Instagram, and TikTok to share your profile with your followers and friends. You can also embed your profile and calendar on your personal website (if you have one) to make it easily accessible to visitors. See how to do that here.
b) Online Communities: Join It’s Complicated’s community, relevant Facebook groups, Reddit communities, and other online forums where potential clients or fellow therapists gather. Engage in discussions, offer insights, and when appropriate, share your It’s Complicated profile. For instance, if there is a group specifically for expats in your city, and someone is seeking therapy recommendations, share your profile as a viable option.
Utilize In-Person Networking Opportunities
While online promotion is crucial, don’t overlook the power of in-person networking. Take advantage of these opportunities to make personal connections and expand your professional circle:
a) Local Institutions and NGOs: Contact local institutions and non-governmental organizations (NGOs) that may have therapist lists, particularly those specializing in areas such as LGBTQ+ issues, trauma, or addiction. Reach out to them, inform them about your services, and request to be included on their referral list. This can significantly boost your visibility and attract clients who prefer therapists with a certain expertise or background.
b) Colleagues and Fellow Therapists: Maintain relationships with your colleagues in the field. Share your It’s Complicated profile with theml, and let them know that you are open for clients. Establishing connections with other therapists not only expands your referral network but also allows you to refer clients to specialists when needed. Here are two additional strategies to enhance your networking efforts:
Join In-Person or Online Therapist Meetups: Look for local or virtual therapist meetups or networking events in your area. These gatherings provide valuable opportunities to connect with like-minded professionals, share insights, and build relationships. Participating in these meetups allows you to establish yourself as an active member of the therapy community and opens doors for potential referrals. Be prepared to share your It’s Complicated profile and discuss your areas of specialization and treatment approaches. See our upcoming therapist meetups here.
Contact Therapists with Full Practices: Reach out to therapists who have full practices or are not currently accepting new clients. While they may not be able to accommodate additional clients themselves, they might be willing to refer potential clients to you. Explain your expertise and the services you offer, and express your willingness to reciprocate referrals in the future. It’s important to approach these conversations with a spirit of collaboration and mutual support. By connecting with therapists who are already well-established in the field, you can tap into their existing client base and expand your own practice.Tip: You can also contact other therapists on the platform with your It’s Complicated therapist account and you can write them easily through the community.
Schedule coffee meetings or online hangouts with therapists you connect with through meetups or referrals. These informal conversations allow you to build rapport, exchange valuable insights, and deepen professional relationships. By fostering a supportive network of colleagues, you create a sense of community and collaboration that benefits both you and your clients.
Remember, networking with fellow therapists is not solely about increasing client referrals. It also provides an opportunity to learn from others, share knowledge and resources, and grow as a professional. Approach these interactions with an open mind, genuine curiosity, and a willingness to contribute to the larger therapeutic community.
c) Family and Friends: Don’t forget to inform your family and friends about your therapy practice. They can become valuable advocates who spread the word about your services within their own networks. Encourage them to share your profile link and recommend you to anyone they know who may be seeking therapy.
By following these practice-building strategies, you can effectively raise awareness about your therapy practice on It’s Complicated and attract potential clients. Remember to leverage your personal and online networks, actively participate in relevant communities, engage in networking opportunities, and build a network of referral contacts. Embracing these tips will help you establish a strong presence on It’s Complicated and maximize your chances of connecting with clients who are actively seeking therapy. Good luck on your journey to expanding your practice and making a positive impact on the lives of those you serve!
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