In 2019, two therapists set out to tackle a complicated problem.
- C.G Jung
It's Complicated was created by therapists, for therapists. Since our founding in Berlin in 2019, we—Jakob and Johanne—have been driven by the vision of making therapy more accessible for clients while empowering fellow therapists with the tools they need to grow and thrive in their practice.
Therapy is one of the most intimate professions. With over a decade of experience as therapists, we have witnessed first-hand how technology, for better or worse, has disrupted the therapy ecosystem. Big therapy technology and venture capital firms often fail to understand the deeply personal nature of therapy, yet they still want a slice of the therapy market—expected to reach $8.3 billion by 2030.
While we recognize that these investments can help make therapy more accessible for clients, the downside is that many of these companies devalue therapists, relegating them to the lowest tier of the value chain. Some even envision within this next decade to replace human therapists altogether with AI.
Our approach at It's Complicated is the opposite. We follow a simple but powerful strategy: putting therapists first. By addressing the challenges therapists face in growing and managing their practices within this evolving landscape, we aim to enhance the quality of therapy for clients. That’s why It’s Complicated is not only built by therapists, but also owned by them. In fact approximately 10% of It’s Complicated is now owned by the therapists in our network.
Our vision is to transform the world of mental health from within by building an international grassroots movement alongside therapists like you—dedicated professionals in private practice eager to contribute their expertise and collaborate with peers. Together, we can create the world’s most sustainable marketplace for therapy seekers.
You can be part of this journey by joining our growing international community of private practice therapists. An It’s Complicated membership provides you with the tools to build your online presence, be discovered by clients, find your peers, and access the most secure tools for doing therapy in this day of age.
As a part of our community, we hope to inspire you to discover and develop your unique identity as a therapist—a journey that, in the end, will benefit your clients the most. It’s a rewarding and exciting adventure that we invite you to embark on with us.
