Juan Zhao

1. Humanistic and Client-Centred Coaching Grounded in humanistic psychology, this approach assumes that individuals are inherently capable of growth and self-direction. It emphasises empathic attunement, reflective inquiry, and the development of self-awareness as key mechanisms for change. 2. Neuroscience-Informed Coaching This approach integrates findings from neuroscience, including neuroplasticity, habit formation, and emotional regulation. It conceptualises behaviour change as a process of modifying neural pathways through attention, repetition, and reinforcement, enabling more sustainable change over time. 3. Behavioural and Cognitive Coaching Informed by cognitive-behavioural theory, this approach focuses on the interaction between cognition, emotion, and behaviour. It supports clients in identifying maladaptive thinking patterns, restructuring beliefs, and developing more adaptive behavioural responses. 4. Systems and Relational Coaching Based on systems theory, this approach situates the individual within relational and organisational contexts. It examines patterns of interaction, feedback loops, and role dynamics, with the aim of improving relational awareness, communication, and systemic functioning. 5. Goal-Oriented and Performance Coaching Grounded in goal-setting theory and performance psychology, this approach focuses on defining clear objectives, strengthening motivation, and translating insight into structured, measurable action. 6. Parts-Based (Subpersonality) Work Drawing on parts-based models of the self, this approach views the individual as comprising multiple internal sub-systems or “parts.” It facilitates awareness of internal conflicts and supports the integration of these dynamics to enhance psychological flexibility and adaptive functioning. 7. Integrative Coaching An integrative framework that synthesises multiple theoretical models depending on client needs. It allows for the simultaneous exploration of internal processes, behavioural patterns, and relational dynamics, supporting both insight generation and practical implementation.

Private Practice: Since November 2024: with hundreds of hours of coaching experience, I help my clients effectively transform their behaviours based on neuroscience knowledge. 2024-2025, Professional coach in training 2022-2024, Psychology sub-tutor at Erasmus University 2019-2025, HR and talent development 2008-2019, PhD and PostD in Neuroscience at the Netherlands Institute for Neuroscience

– Relationship coach training @ ORSC Training – Professional Coach Training @ International Coaching Federation (ICF) - PhD in Neuroscience @ Netherlands Institute for Neuroscience from the Royal Academy • Thesis: Prefrontal gene expression changes in mood disorders and suicide - MSc in Physiology - BSc in Psychology - BSc in Medicine