It's Complicated

Noémi Dos Santos

Coach & Life Coach

Verified by It's Complicated
Available for new clients

I offer integrative, person‑centred coaching grounded in safety and authenticity. I help expats and people navigating uncertainty and change build clarity, confidence and resilience by developing inner supports.

I specialise in:

At a glance
Ericeira, PortugalAvailable in-person and online
Offers free 60 minute introductory callThis provider offers a free introductory call
Illustration of a smiling sun peeking over a cloud, symbolizing warmth and positivity for connecting with the therapist.

About me

Welcome!

I’m Noémi, a Certified Professional Coach (ICS, ACC; trained at PCC level) supporting people through moments of transition: when life or work feels uncertain, complex, and yet full of new possibilities. 

I help you gain clarity, regulate your emotions, rebuild your self-confidence, reconnect with your identity, strengthen resilience, and make decisions that feel grounded and authentic.

I bring over a decade of experience across psychology, trauma‑informed family work, corporate coaching and organisational wellbeing. 

At both McKinsey & Company and BNP Paribas, I supported Partners and senior leaders with multicultural team across the World.

I took part in the Coaching Community leadership, and led McKinsey's Mental Health Department within Lotus, the firm’s wellbeing initiative for the Lisbon office. 

Those environments taught me to stay calm, present and attuned while helping people navigate pressure, complexity and change.

Before entering the corporate world, I worked in child development, trauma‑informed programmes and community support, including leadership roles at Body & Soul in London. 
This foundation shaped my ability to work with emotional depth, human complexity and resilience.

My approach today is integrative and person‑centred. 
I adapt to each client’s needs, drawing from psychological insight, somatic awareness, coaching tools and relational presence. I work with authenticity, safety and empathy, creating a space where you feel supported, understood and able to drop the mask so you can explore what truly matters to you.

I bring a naturally positive and uplifting energy, a sense of lightness and cheerfulness that helps clients see possibilities even in challenging moments. I believe perspective shapes progress: we can look at a situation in a way that motivates and opens new paths, or in a way that weighs us down. 
My role is to help you access this perspective to give you strength, encouragement, hope and grounded direction.

As an Afro‑Chinese woman who has lived in France, the UK and Portugal, I understand how identity, culture and belonging shape our inner world and professional lives. 
This allows me to support clients navigating cross‑cultural transitions, identity shifts and life abroad with clarity, sensitivity and care.

I’m currently training as an Integrative Psychotherapist, bringing psychological depth, emotional intelligence and an uplifting presence to my coaching.

I speak:

EnglishFrenchPortuguese

Connect with me:

Location:

Ericeira, Portugal

Media Gallery

Approach

Treatment Approaches
Humanistic psychologyRecommended for those looking for a therapy that emphasizes personal growth and self-fulfillment, focusing on becoming your best self in a positive, non-judgmental space.
Nature therapyRecommended for people who feel rejuvenated by nature and want to incorporate the healing power of the outdoors into their therapy process.
Person-centred approachRecommended for those looking for a supportive, non-judgmental space where they can lead the conversation and explore their feelings at their own pace.

My approach is calm, structured and person‑centred. I offer a safe and steady space where you can slow down, drop the mask and talk openly without pressure.

In our sessions, you can reflect, gain clarity and build practical skills for navigating stress, change and complex personal or professional situations. My work is grounded in presence, authenticity and clear communication, offering support that is both warm and goal‑focused.

I work integratively, choosing the methods that best fit you and what you need in each moment. This may include CBT‑informed tools, NLP, somatic practices, emotional regulation techniques, positive psychology and mindfulness. I blend these approaches gently and simply, adapting them to your pace and comfort level.

My focus is on strengthening your inner resources, improving self‑awareness and supporting sustainable resilience. Whether you’re managing a high‑pressure role, adjusting to life abroad or seeking personal growth, I offer a balanced approach that combines psychological insight with practical strategies for everyday life.

Experience

I provide integrative wellbeing support combining CBT‑informed tools, somatic grounding, emotional regulation, Positive Psychology and NLP. My sessions are structured and person‑centred, including intake, goal‑setting, psychoeducation and progress review. My practice is aligned with my ongoing Integrative Psychotherapy training (ACCPI).

Before founding Illiora Wellbeing, I worked for several years in global corporate environments as a Senior Executive Assistant and Project Support professional (McKinsey & Company, BNP Paribas, Nexar, Qualitest). These roles strengthened my relational skills, mentoring, informal coaching, emotional support in high‑pressure contexts, boundary management, communication facilitation and multicultural collaboration.

Previously, I worked in trauma‑informed community settings in London. At Body & Soul, I served as Deputy Head of the Children’s Centre and Head of the Base Programme, managing therapeutic and educational programmes for children and families facing adversity. I coordinated volunteers, safeguarding processes, multi‑agency referrals, group facilitation and psychoeducational sessions.

Earlier roles in Early Years and Family Support (Family Friends, Caudwell Children, Bright Horizons) involved developmental support, behavioural plans, special‑needs assistance and close work with families. My career began in Paris as a Playworker Manager, coordinating educational activities and supporting children with diverse needs.

Education

• Integrative Psychotherapy Training (5 years) — ACCPI (starting Nov 2025)
• ICF Level 1 Qualified Coach — Institute of Coaching Studies; 75 hours; certified 08 Jul 2026
• Integrative Coaching Training — Level 1 (Nov–Dec 2025);

Level 2 (Apr–May 2026)
• NLP Master Practitioner — Academy of Modern Applied Psychology (2021)
• Licence in Psychology — Université Paris 5 René Descartes (2004)
Portuguese equivalence: Licenciado em Psicologia (Registered nº 320260046800 — Universidade de Lisboa, 11 Mar 2026)
• TEFL/TESOL (2015); Level 3 Diploma Children & Young People Workforce (2014)

Services

Intro Call

Free • 1 hr • Online

Individual Session

€40 • 30 min • Online
A short, structured coaching space designed for neurodivergent clients or busy professionals who benefit from focused support without the pressure of a full hour. We work on what currently feels challenging for you right now; offering clarity, grounding, and practical direction in a gentle, time‑efficient format.

Individual Session

€70 • 1 hr • Online
This session offers space to pause, step back, and clarify what feels most important for you right now. It is particularly helpful during moments when things feel unsettled or unclear and you would like time to think calmly and without interruption.

Individual Session

Sliding scale
€35 • 1 hr • Online
Sliding‑scale sessions are available for students, unemployed clients, and a limited number of other cases where financial circumstances genuinely restrict access to coaching. Availability depends on current capacity and individual circumstances.

Walk & Talk in person session- 90mn

€80 • 1 hr 30 min • Online & In-person
This session offers an opportunity to step outside the usual setting and think while moving. The Path Session combines a structured coaching conversation with a walk outdoors, creating space to reflect, gain perspective, and clarify what feels important for you right now. It is designed for people who find it easier to think and speak while walking, or who would like a change of pace from sitting indoors.

Mindfulness and Presence Workshop

€50 • 1 hr • Online & In-person
Transitions, whether in work, relationships, identity or life direction; can feel confusing, overwhelming or emotionally heavy. This workshop offers a calm moment to slow down, breathe, and reconnect with what is happening inside you, so you can move forward with more clarity and steadiness.It is designed for individuals and small groups who want hands‑on tools to understand themselves better, regulate emotions, and feel more grounded in moments of uncertainty.

Insurances

Private Pay
At a glance
Ericeira, PortugalAvailable in-person and online
Offers free 60 minute introductory callThis provider offers a free introductory call
Illustration of a smiling sun peeking over a cloud, symbolizing warmth and positivity for connecting with the therapist.
Next available: Oct 20