Therapy is built on human relationships. So is It's Complicated.

In 2019, two therapists set out to tackle a complicated problem. At the time, more people than ever were looking for therapy, yet for therapists, being found online was difficult and the work itself could be isolating. Building a private practice often meant navigating fragmented tools that didn't understand the nature of therapy, and platforms that felt unnecessarily complex and oddly disconnected from the work they were meant to support.

What started as a conversation between two therapists has since grown into something more: an international community of thousands of practitioners in dialogue with one another, and an independent, therapist-run alternative to the rise of venture-backed therapy platforms.

We are Johanne Schwensen, a clinical psychologist, and Jakob Lusensky, a Jungian analyst. We met in Berlin, where we both ran private practices and shared a frustration, and a curiosity, about how therapy could be practiced and how a space for therapists should be built in this day and age.

We came from different therapeutic traditions, spoke different professional languages, and even disagreed at times on what "good therapy" meant. But we shared a conviction, backed by experience and research, that the therapeutic relationship matters most. That therapy should remain human, and that therapists need better conditions to do their work well. So, we started building the platform and community we wished for ourselves.

What began as a small directory of colleagues in Berlin grew into a space for conversation, where therapists could connect in person and online, support one another, and build sustainable practices. Over time, we developed the tools needed to support this work: a reliable video solution, secure payments, and a client center, all built with GDPR in mind. Community remained at the heart of it. We chose not to follow the venture capital path, but instead invited therapists themselves to become part-owners. Today, around 10% of the company is owned by the practitioner community.

Along the way, we brought together not only therapists, but also experienced engineers and product builders who shared our mission. Our CTO, Jon, came from SoundCloud and Google, because building a platform that truly supports therapy requires both a deep understanding of the work itself and the technical expertise to build it well.

We're still independent, still therapist-run, with a simple principle: put therapists first. Build technology that serves the therapeutic relationship, not disrupts it. In a world increasingly shaped by platforms, automation, and optimisation, therapy should remain a deeply human practice.

If this resonates with you, you're welcome to join us. We're building this together, as therapists, for therapists.