Last updated: March 2026

Cookies & Tracking

Like most websites, It's Complicated uses cookies and similar technologies to provide and improve our services. Cookies are small text files stored on your device that help us remember your preferences, keep you logged in, and understand how the platform is used.

Your cookie choices

When you first visit our website, we ask for your consent to use non-essential cookies through our cookie banner. You can accept all cookies, reject non-essential cookies, or customise your preferences by category. You can update your cookie settings at any time via our cookie preference manager (“Your Privacy Choices”) or through your browser settings.

How we use cookies

Essential Functionality (Always Active)

These cookies are necessary for the website to function and cannot be disabled. We use them to:

Keep you logged in (remember your authentication status so you don’t have to sign in on every page)
Maintain your session (ensure actions such as booking appointments or sending messages work correctly across multiple pages)
Remember your language preference (display the site in your preferred language)
Protect your account (help prevent unauthorised access and security threats)

Legal basis: Section 25 (2) No. 2 of the German Telecommunications Telemedia Data Protection Act (Telekommunikation-Telemedien-Datenschutz-Gesetz, “TDDDG”) – these cookies are technically necessary to provide the service you requested.

Analytics & Performance (Requires Consent)

With your consent, we use analytics cookies to understand how people use our platform and to improve performance. We use them to:

Understand user behaviour (which pages are visited most, how long users stay, which features are used)
Identify technical issues (detect errors, slow-loading pages, or malfunctioning features)
Measure platform performance (evaluate loading speed and system behaviour)
Improve user experience (learn how therapists and clients navigate the platform to make it more intuitive)

Analytics providers we use include:

Google Analytics (website traffic analysis and user behaviour tracking)
PostHog (product analytics and user journey insights)

Data collected may include:

Pages visited and time spent
Actions taken (e.g. clicks, searches, form submissions)
Browser type, device type, screen resolution
Approximate location (country/city level, not precise GPS)
How you arrived at our website (search engine, social media, direct visit)

Legal basis: Section 25 (1) TDDDG in conjunction with Article 6 (1) (a) GDPR – we use these cookies only with your explicit consent as they are technically non-essential.

Marketing & Advertising (Requires Consent)

With your consent, we use marketing cookies to show you relevant ads and measure the effectiveness of our campaigns. We use them to:

Show you relevant ads (display advertising for It’s Complicated on external websites and social media platforms)
Measure advertising effectiveness (track whether ads lead to sign-ups, therapist profile views, or bookings)
Prevent ad fatigue (limit how often the same advertisement is shown)
Understand our audience (see which types of content and messaging resonate most)
Retarget interested users (show ads to people who visited our site but did not complete an action)

Advertising platforms we use include:

Google Ads (search and display advertising)
Meta Ads (advertising and conversion tracking on Facebook and Instagram)
TikTok Pixel (advertising and conversion tracking on TikTok)

We may use additional advertising platforms depending on our marketing activities.Data collected may include:

Ads viewed or clicked
Conversions (e.g. sign-up or booking after viewing an ad)
Pages visited on our website
Interests inferred from your browsing behaviour

Legal basis: Section 25 (1) TDDDG in conjunction with Article 6 (1) (a) GDPR – we use these cookies only with your explicit consent.

Cookie retention

Different types of cookies are stored for different lengths of time depending on their purpose.

Session cookies (automatically deleted when you close your browser)
Authentication cookies (stored so you remain logged in between visits)
Analytics cookies (stored for 1–2 years to analyse long-term usage patterns)
Marketing cookies (stored for up to 13 months for advertising attribution and campaign measurement)

Managing your cookie preferences

Through our platform: You can update your cookie preferences at any time by using our cookie preference manager, accessible via the “Your Privacy Choices” link in our website footer.Through your browser: You can also manage cookies directly through your browser settings. Most browsers allow you to block all cookies (prevent any website from storing cookies), block third-party cookies (allow essential cookies but block tracking cookies from external providers), delete existing cookies (remove all cookies stored on your device), and receive notifications (be alerted when a website attempts to set a cookie).Please note that blocking or deleting essential cookies will prevent core features of the platform from functioning correctly (for example, logging in, booking appointments, or saving session information).

Built with care in Berlin.

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excellent

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